Email Newsletters & Marketing Automation

About this session

Held live online on Wednesday, June 10, 2026 — a 90-minute working session with 27 founders and marketers. We focused on the email that still outperforms every social feed: a list you own, written to with intent.

What we covered

• Why your own list beats rented audiences — the asset you control, with no algorithm in the way.
• Growing a list without feeling salesy — lead magnets, signup placement, and the double opt-in done right.
• Segmentation that earns its keep — sending the right message to the right people instead of blasting everyone.
• Designing campaigns people read — subject lines, plain-text heart, and calls to action that convert.
• Automating the sequence — welcome flows, follow-ups, and nurture drips on a self-hosted platform you control.

What attendees walked away with

Everyone left with a three-email welcome sequence drafted, a signup flow placed on their own site, and a list platform they could run themselves.

Key takeaways

1. An email list you own is the most durable marketing asset a small business has.
2. Double opt-in protects deliverability — and your reputation.
3. Segment small, but segment: a few good buckets beat one big blast.
4. Welcome sequences do more than any single "big send" ever will.

Materials & recording

• Session recording — shared with everyone on the free list.
• Welcome-sequence template — the three-email structure we built together.
• List-growth checklist — the placement and opt-in patterns from the clinic.

"Our welcome sequence went live the same week. It's been the most reliable source of replies since." — session attendee

Missed it?

Marketing automation recurs through the year. Join the free list to catch the next session and receive the recording and templates.